Scattered Brilliance

From my brain to paper (or pixels as the case may be)

More on the Dunk Contest

I am fascinated with the YouTube promotion of the dunk contest, as previously covered here and here.  But I wanted to pull in a little more context.

Rudy Gay’s initial video has been viewed over 1,600,000 times in the past two weeks generating over 2,200 comments and nearly 200 video responses posting dunks that he should try out.

Now that’s viral marketing the way it should be done in the interactive space.  The NBA, Sprite, and YouTube combined to deliver a campaign that captivated an audience and built a platform for interaction that has tremendous opportunity for payoff during NBA All Star weekend.

Well done.

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