Scattered Brilliance

From my brain to paper (or pixels as the case may be)

Archive for dunk

More on the Dunk Contest

I am fascinated with the YouTube promotion of the dunk contest, as previously covered here and here.  But I wanted to pull in a little more context.

Rudy Gay’s initial video has been viewed over 1,600,000 times in the past two weeks generating over 2,200 comments and nearly 200 video responses posting dunks that he should try out.

Now that’s viral marketing the way it should be done in the interactive space.  The NBA, Sprite, and YouTube combined to deliver a campaign that captivated an audience and built a platform for interaction that has tremendous opportunity for payoff during NBA All Star weekend.

Well done.

Jamario Moon wets our whistle on YouTube

The NBA dunk contest will be relevant again this year and it might be grass roots build up on YouTube that pushes it back there. It started with Rudy Gay calling out to the community to help choose his dunk (which I covered here). And there have been top ten dunk video montages put together and circulated for each of the four contestants;

Gerald Green, Minnesota Timberwolves (Defending Champion)
Dwight Howard, Orland Magic
Rudy Gay, Memphis Grizzlies
Jamario Moon, Toronto Raptors

    But I stumbled on the icing on the cake today thanks to the community over at Yardbarker in Jamario Moon’s teaser video for a dunk that will knock your socks off.

    Moon, an ex-Harlem Globetrotter who has a growing following of NBA faithfuls, shows off his stuff in a YouTube promo. Stick around until the end for the cliffhanger, it’s a little staged and cheesy, but totally worth it!

    In case you missed it, here’s a screenshot of where Moon took off from for his two handed jam.

    jamario moon from beyond the foul line

    That’s just sick! The only way he could top that would be to pull an “Over the Moon” and dunk over himself!

    I haven’t been this excited for a dunk contest in a long time. It’s about time the NBA made this hyphy again.

    Help Rudy Gay choose his dunk for the dunk contest.

    Calling all ballers.

    I must say, it’s a pretty slick way of pumping yourself up to be the fan favorite come dunk day.  Think of this as the Internet generation’s “pump” ala Dee Brown.

    Rudy’s already leaps and bounds ahead of the competition as the favorite going into this years dunk competition.  This cements him as the man to beat.

    For a preview of what’s in store come All Star Weekend, check this: